+ Find 815 - Lost - ABC (US)
Role - Designer
Acknowledgments
Winner 2009 Global Media Awards Outstanding Website / Entertainment Project
US network ABC needed to keep avid fans of Lost engaged while the show was off air and grow audience anticipation in the lead up to the new season.
In collaboration with the Producers of Lost, Hoodlum wrote and produced the 5-week online prequel, Find815.com. Launched via a global viral campaign, the interactive experience used High Definition video scenes, hidden clues and strategy games to draw users into the mystery.
Find815 provoked an incredible response from the blog world, with users analyzing every inch of the game for clues and sharing their findings. By the end of the online drama Find815 had built a large and dedicated global fan base of registered users.
Preliminary (not final) design
Preliminary (not final) design
Acknowledgments
Winner 2009 Global Media Awards Outstanding Website / Entertainment Project
US network ABC needed to keep avid fans of Lost engaged while the show was off air and grow audience anticipation in the lead up to the new season.
In collaboration with the Producers of Lost, Hoodlum wrote and produced the 5-week online prequel, Find815.com. Launched via a global viral campaign, the interactive experience used High Definition video scenes, hidden clues and strategy games to draw users into the mystery.
Find815 provoked an incredible response from the blog world, with users analyzing every inch of the game for clues and sharing their findings. By the end of the online drama Find815 had built a large and dedicated global fan base of registered users.
Preliminary (not final) design Preliminary (not final) design