Role - Junior Designer

Acknowledgments
Winner 2008 Horizon Gold Award
Winner 2007 Mipcom Mobile TV/ Internet Awards Short Form Audio-Visual Entertainment
Outstanding Achievement 2008 Interactive Media Awards
Nominated for 2008 Broadcast Digital Channel Awards Best Use of Interactive
Nominated for 2008 International Interactive Emmy in the Interactive Television Service
Nominated for 2008 BAFTA Craft Award in Interactive Innovation / Content

UK broadcaster ITV wanted an interactive accompaniment for their long-running primetime TV soap Emmerdale. Audiences were to be driven online following a Christmas Day cliffhanger episode to help solve the murder of one of the lead characters.

Hoodlum created the Emmerdale Online Channel, which integrated with the TV show to extend the viewer experience, six nights a week for 20 weeks. Users followed clue trails and played games to collect unique daily content delivered via voicemail, email, SMS and video.

The Emmerdale Online Channel received over 55 million page views, with an average of 22 continuous minutes spent on the Channel at any one time.