Role - Junior Designer

Australian media company, Yahoo!7 needed an entertaining way to encourage customers to engage with the Yahoo!7 priority products (IM, podcasts and radio) and drive new ways for marketeers to reach their customers.

Hoodlum created a 12-week multiplatform drama that followed Trixi as she looked for her missing sister, Max. The story played out over a series of websites, emails, Yahoo!7 360 and Yahoo!7 Radio, and included clues and story in print, radio and popular Network Seven television show, Home and Away.

PS Trixi was a major success with the Yahoo!7 Community and its key sponsor Toyota with average users spending over 16 minutes per session